Blog

COS & Segro

Al Segro’s Color Correction Tips

Color Correction is difficult but it doesn’t have to be! Safely and effectively remove unwanted color by following Al Segro’s easy steps. Strand Test. Strand Test. Strand Test.  Know exactly what your results will be.  It’s best to ‘under promise and over deliver’. Do not Deviate from the Manufacturer’s Directions. Choose the best product on the […]

new formula CDS

CDS – New Improved Formula

We’ve Made a Great Product Even Better! We are proud to announce that CDS, Clarifying Demineralizing Shampoo is now sulfate free with a new delicate fragrance. We’ve infused additional natural & plant derived ingredients taking our clarifying and demineralizing shampoo to the next level.  CDS continues to gently remove old product build up, chemicals, minerals, chlorine & metals that can cause damage […]

4bond shampoo conditioner

4Bond N’ Plex Shampoo & Conditioner

The Perfect Complement to all Bonding Services including 4Bond, Olaplex & Colorplex Smart Target Technology Rebuilds, Strengthens & Fortifies Damaged Hair from the Inside Out Corrects Previous Color/Chemical Damage Maintains Luxurious, Soft, Shiny & Healthy Hair Contains 4Bond’s Proprietary Blend of Polymers, Keratin, Quinoa & Baobab Proteins rich in Amino Acids 4Bond N’ Plex, a […]

salon - smart solutions

The Art of Selling Salon Retail

To increase your earning potential in the beauty industry, you must learn the art of selling retail. Once you master these easy techniques, you will discover that selling retail is no longer a chore. Your customer will be happy with healthy manageable hair, your salon will profit and so will your pocketbook. Educate, Don’t Sell  […]

4bond all

4Bond: The Next Generation in Molecular Bonding Building

Tired of complicated formulation changes and long processing times but still want to fix those damaged bonds within the hair shaft? Well the answer is here… 4Bond, Molecular Bonding System by POWERTOOLS. 4Bond’s proprietary formula can be added directly to your color, bleach or used as a stand-alone treatment to re-attach the damaged bonds in […]

Trade show picture

Join Our Trade Show Team!

If you are a talented professional hairstylist/colorist and want to expand your career path, Dennis Bernard Professional Hair Care is looking for you to join to our trade show team. As a representative of POWERTOOLS & smartSOLUTIONS, you will sell and educate fellow hairstylists on the benefits of our products and how they can achieve better services […]

Brand Ambassador

Become A Brand Educator!

If you are a talented professional hairstylist/colorist and want to expand your career path, Dennis Bernard Professional Hair Care is looking for multiple Regional Brand Educators across the USA. Employment type: Freelance Education: Licensed Cosmetologist Qualifications: Must be an active licensed stylist and colorist working with a salon client base. Location: USA Type: Work From Salon/Home Compensation: […]

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