Blog

new formula CDS

CDS – New Improved Formula

We’ve Made a Great Product Even Better! We are proud to announce that CDS is now sulfate free with a new delicate fragrance. We’ve infused additional natural & plant derived ingredients taking our clarifying and demineralizing shampoo to the next level.  CDS continues to gently remove old product build up, chemicals, minerals, chlorine & metals that can cause damage & color fading. Now more […]

4bond shampoo conditioner

4Bond N’ Plex Shampoo & Conditioner

The Perfect Complement to all Bonding Services including 4Bond, Olaplex & Colorplex Smart Target Technology Rebuilds, Strengthens & Fortifies Damaged Hair from the Inside Out Corrects Previous Color/Chemical Damage Maintains Luxurious, Soft, Shiny & Healthy Hair Contains 4Bond’s Proprietary Blend of Polymers, Keratin, Quinoa & Baobab Proteins rich in Amino Acids 4Bond N’ Plex, a […]

salon - smart solutions

The Art of Selling Salon Retail

To increase your earning potential in the beauty industry, you must learn the art of selling retail. Once you master these easy techniques, you will discover that selling retail is no longer a chore. Your customer will be happy with healthy manageable hair, your salon will profit and so will your pocketbook. Educate, Don’t Sell  […]

4bond all

4Bond: The Next Generation in Molecular Bonding Building

Tired of complicated formulation changes and long processing times but still want to fix those damaged bonds within the hair shaft? Well the answer is here… 4Bond, Molecular Bonding System by POWERTOOLS. 4Bond’s proprietary formula can be added directly to your color, bleach or used as a stand-alone treatment to re-attach the damaged bonds in […]

Trade show picture

Join Our Trade Show Team!

If you are a talented professional hairstylist/colorist and want to expand your career path, Dennis Bernard Professional Hair Care is looking for you to join to our trade show team. As a representative of POWERTOOLS & smartSOLUTIONS, you will sell and educate fellow hairstylists on the benefits of our products and how they can achieve better services […]

Brand Ambassador

Become A Brand Ambassador!

If you are a talented professional hairstylist/colorist and want to expand your career path, Dennis Bernard Professional Hair Care is looking for a New Jersey based Brand Ambassador. As a Brand Ambassador, you will represent our POWERTOOLS & smartSOLUTIONS products by providing high quality before/after social media posts and how-to videos in addition to assisting […]

46637611_m

First Impressions Matter – The Hair Consultation

Building customer loyalty starts with first impressions. Since customer service and communication are the cornerstones of success, it is important that you put your best foot forward during the meet and greet.  Be friendly, polite and genuinely interested in developing a long-term relationship and you will earn your client’s (let’s call her Lauren) trust. SMILE! […]

Towel dry

Deep Conditioning 101

Winter is the perfect time to step up your deep conditioning services. While conditioners are only a temporary fix and cannot improve the quality of new hair growth, deep conditioning can restore the hair’s strength, increase porosity & elasticity, infuse moisture, add luster & protect hair against possible breakage. Encourage your clients to deep condition […]

FREE SHIPPING ON ANY ORDERS $49+ Dismiss