Blog

4bond all

4Bond: The Next Generation in Molecular Bonding Building

Tired of complicated formulation changes and long processing times but still want to fix those damaged bonds within the hair shaft? Well the answer is here… 4Bond, Molecular Bonding System by POWERTOOLS. 4Bond’s proprietary formula can be added directly to your color, bleach or used as a stand-alone treatment to re-attach the damaged bonds in […]

Trade show picture

Join Our Trade Show Team!

If you are a talented professional hairstylist/colorist and want to expand your career path, Dennis Bernard Professional Hair Care is looking for you to join to our trade show team. As a representative of POWERTOOLS & smartSOLUTIONS, you will sell and educate fellow hairstylists on the benefits of our products and how they can achieve better services […]

Brand Ambassador

Become A Brand Educator!

If you are a talented professional hairstylist/colorist and want to expand your career path, Dennis Bernard Professional Hair Care is looking for multiple Regional Brand Educators across the USA. Employment type: Freelance Education: Licensed Cosmetologist Qualifications: Must be an active licensed stylist and colorist working with a salon client base. Location: USA Type: Work From Salon/Home Compensation: […]

46637611_m

First Impressions Matter – The Hair Consultation

Building customer loyalty starts with first impressions. Since customer service and communication are the cornerstones of success, it is important that you put your best foot forward during the meet and greet.  Be friendly, polite and genuinely interested in developing a long-term relationship and you will earn your client’s (let’s call her Lauren) trust. SMILE! […]

Towel dry

Deep Conditioning 101

Winter is the perfect time to step up your deep conditioning services. While conditioners are only a temporary fix and cannot improve the quality of new hair growth, deep conditioning can restore the hair’s strength, increase porosity & elasticity, infuse moisture, add luster & protect hair against possible breakage. Encourage your clients to deep condition […]